The family of a missing Vestal man is offering a $20,000 reward for any information that leads directly to his whereabouts.

69-year-old Adib "Eddie" Rouhana has been missing for more than two weeks.

Authorities said Rouhana was last seen around noon on January 11 at his place of business - Cars-R-Us - in the town of Chenango. The vehicle dealership is located at 1170 Upper Front Street.

"Eddie" Rouhana was last seen at Cars-R-Us, his business, on January 11, 2025. (Photo: Bob Joseph/WNBF News)
"Eddie" Rouhana was last seen at Cars-R-Us, his business, on January 11, 2025. (Photo: Bob Joseph/WNBF News)
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According to the Broome County Sheriff's Office, cell phone records indicated the phone was last used later that day.

Rouhana's family reported him missing on January 14. The Broome County Sheriff's Office has been investigating his disappearance.

Sheriff Fred Akshar said detectives have followed through every lead and used "every investigative tool available" in the effort to located Rouhana.

A photograph of Adib "Eddie" Rouhana. Provided: Broome County Sheriff
A photograph of Adib "Eddie" Rouhana. (Provided: Broome County Sheriff's Office)
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Several members of Rouhana's family appeared with Akshar and sheriff's department investigators Wednesday afternoon at a news conference to announce the reward offer.

Akshar said "someone in this community knows more" about what happened to Rouhana and "we need more information and assistance from the public to help find him."

The sheriff would not say what other agencies are assisting in the investigation and he declined to answer any questions related to the case.

Investigators at Cars-R-Us on Upper Front Street in the town of Chenango. Photo: WNBF News
Investigators at Cars-R-Us on Upper Front Street in the town of Chenango. (Photo: WNBF News)
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Zane Rouhana, a son of the missing man, said his father said his father has been part of the community for the past 30 years. He described him as "a kind-hearted man who cares so much about doing what's right for others and making sure people find joy in life."

People may report any tips, video footage, possible sightings or any other information to the sheriff's office tip line at (607) 778-1196.

WNBF NEWS VIDEO: Zane Rouhana spoke about the search for his father during a news conference on January 29, 2025.

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Contact WNBF News reporter Bob Joseph: Email bob@wnbf.com or call (607) 545-2250. For breaking news and updates on developing stories, follow @BinghamtonNow on Twitter.

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