Here's a test that would surely show you who are your real friends - you know, someone who will be there for you no matter what, versus those who, when you're in a pinch, won't be there to bail you out.
And that, my friend, (pardon the pun) is not a friend, indeed.
The concept this beer company came up with, is genius.
You've got to check out the video.
Would you come through for a friend, not knowing what to expect?