Is it an ego thing to be able to top your friends by successfully eating hot chili peppers?
If you're willing to endure the pain, then I guess the answer is yes.

Recently 1000 people gathered to show their courage to eat one Ghost Hot Chili Pepper.
This pepper was once considered the hottest, but is now considered the 3rd hottest pepper.
The Carolina Reaper is currently recognized as the hottest pepper on the planet.

Watch as these brave souls attempt to conquer the hotness of the Ghost Hot Chili Pepper.
Some do well, some OK, and some not well at all.