While the recent news of Nebraska’s new “Not for Everybody” tourism campaign is getting national attention, mainly as a laugh, the marketing campaign to promote the Greater Binghamton area to the outside world is being recognized for its positive portrayal of the Parlor City.

Kathy Whyte/ WNBF News

Visit Binghamton’s “Be Part of Our Story” has won a Tourism Excellence Award from the New York State Tourism Industry Association.

The 2018 Tourism Excellence Award for Overall Tourism Marketing County Level Effort netted a $500,000 prize.

The winners were based on commitment, leadership and accomplishment in travel and tourism.

Part of the campaign is a glossy magazine that features five inspirational stories from Binghamton including the development of the LUMA projection light festival, the area’s historic carousels and the media frenzy generated by a certain giraffe and the birth of her calf.  The magazines are available at travel plazas and welcome centers around the state.