Budweiser is described as the "King of Beers."

It has been at the top of the beverage mountain for what seems like forever.

But, its stranglehold on the American brew industry may soon come to an end.

The Anheuser-Busch Company is reporting its U.S. sales are slipping, and they are grasping for something to change.

American sales for the brewer of Budweiser and Bud Light says its American revenue have slipped 3.1% in the second quarter. Both prominent brands are losing their market share and missed their sales growth predictions. All these factors contributed to the falling of their shares to drop 5%.

The shift in preferences among drinkers is blatantly obvious. We are gravitating more towards wine and spirits, Mexican imports, and the still booming craft beer scene.

Anheuser-Busch is responding to our changing preferences with some new and creative products. Recently they rolled out Bud Light Orange, and plan on releasing Budweiser aged in bourbon barrels in the near future.

Their Michelob Ultra brand is doing extremely well. The beer as marketed as a light, low-cal option for active people.

Anheuser-Busch has also created a new division targeted towards Millenials. Millenials and Generation Z are drinking less alcoholic beverages. This is causing booze makers to create more non-alcoholic beverages and low-alcohol products.

[via Wall Street Journal]